Higher Education Institutions Learn How to Cut Costs with Student Web Self-Service Solutions

IntelliResponse recently participated in two higher education conferences, speaking on the advantages of leveraging web self-service solutions to enhance the overall student experience, significantly reduce administrative workloads, as well as reduce the overall cost of serving current and prospective students and staff.
ORACRAO
Most recently, IntelliResponse was a sponsor and presenter at the Oregon Association of Collegiate Registrars and Admissions Officers (OrACRAO) 2012 Annual Meeting. The annual meeting took place May 6-8 at the Sunriver Resort in beautiful Sunriver Oregon. The conference was loaded with informative presentations and workshops across a broad range of topics such as handling transfer students, transcript credit evaluation, degree audits, statewide joint board and legislative updates, and future technology trends.

Once such important technology trend that has been gaining significant momentum among higher education institutions over the past decade has been web self-service. Andrew Brode of IntelliResponse shared his perspectives on this technology and how it has helped hundreds of higher education institutions to cut student service costs and provide a much richer online experience for current and prospective students. In his presentation, Andrew explored the value of web self-service technology by examining how schools have leveraged the IntelliResponse Answer Suite to cost-effectively answer millions of student questions in this past year alone. He went on to stress that in times of budget uncertainty, it’s becoming increasingly important to have other avenues by which students can effectively serve-themselves.

Many questions from the audience focused on the quantitative benefits of web self-service. More specifically, audience members wanted to know the amount of call and email volume that can be deflected when an institution leverages web self-service. (In our experience, customers utilizing web self-service can reduce phone call volume by 15-35%, and reduce email volume by 25-70%).

Just prior to the OrACRAO 2012 Annual Meeting, Andrew was in the neighbouring state of California at the California Association of Community College Registrars and Admissions Officer (CACCRAO) conference.  At CACCRAO, which took place April 29 – May 2 at the Sacramento Holiday Inn, IntelliResponse was also a sponsor and presenter. CACCRAO is the professional association for the Admissions and Records managers and staff members from the 112 public community colleges in California. In addition to its annual conference, the association offers regional workshops, and other training opportunities to communicate best practices, legislative updates, and innovative trends in technology to its members.

The CACCRAO conference included a variety of presentations focused on educating conference delegates including keynotes presentations from Chancellor Jack Scott, Ph.D. California Community College System; Scott Lay, CEO, Community College League of California; California Senator Alan Lowenthal; and Linda Michalowski, California State Chancellor’s Office.

At this conference, Andrew shared with delegates the cost-saving benefits of web self-service and how the website can be transformed into a “first point of interaction” where students can go to quickly gather information and find answers to problems in a self-service environment. Special thanks to IntelliResponse clients American River College and Skyline College who contributed to Andrew’s presentation.

For those who were unable to attend these conference sessions and wish to explore the topic of web self-service in greater detail, read the whitepaper entitled:  6 Reasons Web Self-Service Makes a More Responsive Institution. This whitepaper will help you learn the six key reasons why educational institutions are leveraging web self-service to stay lean and responsive, and to better address the demands of your current and prospective students, all while reducing service costs across the board.

IntelliResponse has helped hundreds of higher education institutions across North America and the U.K by equipping them with the web self-service tools to enhance the student experience, significantly reduce administrative workloads, as well as reduce the overall cost of serving current and prospective students and staff.

With more than 550 live customer-facing implementations answering 100 million+ questions, IntelliResponse is the gold standard in first line customer experience management.  If you have any questions about this topic or web self-service solutions in general, one of our solution
experts
would be pleased to assist you. For more information about IntelliResponse, visit www.intelliresponse.com

Knowledge Management Success Story: Cape Fear Community College Deploys the IntelliResponse Answer Suite

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Infographic Case Study: Athabasca University Knowledge Management & Online Self Service Deployment

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IntelliResponse Receives 2012 CRM Excellence Award from Customer Interaction Solutions Magazine

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$12, 978, 000! The Price Tag of a Poor Online Customer Experience

Very few companies would be content to have their corporate website cost them $12 million in unnecessary service costs every year, particularly when those costs are tied directly to a poor online customer experience. Yet, based on a published Forrester Research, Inc. report entitled “Websites that Don’t Support Customer Goals Waste Millions (February 17, 2010), it is estimated that many companies are doing just that. It’s just that it may not be that obvious to them.

An Estimated $12 Million in Avoidable Customer Service Costs!
Based on this published Forrester Research, Inc. report, the infographic reveals a Forrester model that estimates that a sample company could receive 2.8 million unresolved customer service visits to their company website each year. However, the majority of these customers could end up escalating their issues through higher cost channels such as phone, email, and chat. The total estimated cost of these actions accumulates to over $12 million for the sample company per year.1 (Click on the infographic to see a larger version).

The Cost Break Down
The same report breaks down these estimated costs along the three points of customer escalation: phone, email, and chat. Calling a contact center agent is the most popular choice when a customer decides to give up looking for answers on a company’s website. And it can cost companies dearly. An estimated $7,252,000 in unnecessary phone support costs can easily be racked up by companies who fail to provide the necessary online customer self-service tools.

Additionally, customer service support that is delivered through email and chat channels costs companies an estimated $4, 186, 000 and $1,540,000 respectively, according to the Forrester model referenced in the same report.

Together, it is estimated that a typical company can incur total avoidable customer service costs of over $12 million each and every year that the company website fails to serve as the first point of customer service contact.

The Suggestion? Measure Your Website’s Effectiveness
The findings suggest to us that companies should use these results to build a strong case for fixing usability issues on their website. Since the actual avoidable costs will no doubt vary from company to company, companies should evaluate their own website to measure its effectiveness in providing online self-service capabilities.

To discover the key requirements for delivering great online service and to learn more about a new online self-service assessment tool helps companies evaluate their website’s effectiveness in answering customer questions, contact us today.

With more than 500 live customer-facing implementations answering 100 million+ questions, IntelliResponse is the gold standard in first line customer experience management. If you have any questions about this topic or web self-service solutions in general, one of our solution experts would be pleased to assist you. For more information about IntelliResponse, visit www.intelliresponse.com

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